Blog of www.edwinservaas.com about my personal designs and artwork as well as anything from around the world ranging from movies, designs, music, architecture and basically anything else that catches my interest.
Television commercial of Dutch cable tv provider Ziggo. At this moment, there are two different versions, each with a famous Dutch personality discribing his or her favorite tv night. In this one Leo Beenhakker (world famous football/soccer coatch) talks about his favorite night watching "a good war movie, some tennis, and Animal Planet. Great concept! Enjoy!
After complaining about bad television commercials, I thought it's only fair to show at least one commercial that does everything right. In my opinion at least.
The company is Allsecur, a Dutch car insurance company (yes, car insurance again, just like the link above) that I actually DID have my insurance with. This commercial aired in Holland a few weeks ago and I love it. It's a simple, clear yet creative concept. It builds anticipation and has an appropriate climax. This is what I meant with "staying true to the product or feeling you are trying to sell."
Today I ran into a commercial on the Dutch national TV trying to get me to buy a car insurance. Who comes up with these ideas and what the point is is lost on me... I can't find the commercial right now. But the synopsis:
An employee of the insurance company is shown working overtime, coming up with great ideas of new types of insurances. Then there's a shot with a baby and a voice over saying that a father's role in a family is easily replaced. The next thing you see is the family parrot raising the baby because the father, the employee of the insurance company works overtime so much... I mean, really? Is this supposed to make me want to buy a car insurance from them?
There have been great creative commercials in the past that kept it simple, they stayed true to the product or feeling they are trying to sell. Creative ideas are fantastic, that's what it's all about. But lately more and more of these concepts seem to go way over the top. They just loose the point for the sake of being "funny"...
Update: I found the commercial, it's in Dutch but with the above synopsis you should be able to make out my point. Here it is:
An example of a very good commercial and a bitter competitor wanting to do better. The Heineken beer commercial called "Walk In Fridge" and the Bavaria beer spoof on the same concept.
I honestly have to say I saw the Bavaria one first, which naturally makes no sense at all without knowing the Heineken original. Which is on it's own a bad thing, making a commercial that makes no sense...
A little background information, as the commercials are in Dutch. They're both housewarming parties where the male and female show their friends around the house.
The Heineken original:
The Bavaria spoof:
Judge for yourself :)
Fine, I can't say I don't do it myself, but still this is as close a anti-pirating commercial has ever gotten to me paying attention to it. It's just really funny, the clue is "Original Software Works Better" or something to that extend:
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